If you’re looking for me, I’m on my blog.

I did two residencies.

• Pediatrics
• Preventive Medicine

I have a Masters in Public Health.

I’m the co-founder of Hello Health.

• Hello Health helps you connect with your doctor both in person and online.
• You can make an appointment with my colleagues via Hello Health.
• Fast Company: “It’s part electronic medical record, part practice-management system, and part social-networking site, complete with profiles and photos of doctors and patients, all in a secure environment that complies with federal privacy standards…If you’re a patient, your profile shows your medical team — a primary-care physician and any specialists you’ve chosen, perhaps from the experts listed on your primary-care physician’s profile. To make an appointment, you look at a doctor’s schedule, select a time slot of at least a half hour and the type of appointment (in-person, video, or IM), and fill out a text box describing your ailment so the doctor can start thinking about treatment. Typically, follow-ups are e-visits. A timeline dotted with icons representing previous appointments lets you review the doctor’s comments, read the IM thread, watch the video of an earlier electronic house call, or link to test results.”

I’m the Chief Concept Officer of Myca.

• Myca is the business and technology that powers Hello Health. My partner, the CEO, is Nat Findlay, “the friendly Canadian.” Everyone loves him.

I spend my days:

• strategizing
• working with our designers and our developers
• speaking with groups about healthcare and Hello Health
• meeting with potential partners to grow Hello Health
• answering lots of email (I don’t like voice mail!)
• not practicing medicine anymore

From the Fast Company article, The Doctor of the Future.

I was named Top 10 Most Creative People in Healthcare by Fast Company.

Photograph by Tanit Sakakini

Healthcare is massively screwed up.

Good change has never, and will never, come from the top and trickle down. It must be a grass roots, internet-based approach, like Obama’s campaign.

The most profitable and fastest growing sector of our economy, healthcare, will not disrupt itself. Innovation will not happen from within.

Reforming healthcare must start by reforming how doctors are paid. If doctors continue to get $10,000 a year to treat a patient with asthma, and $300 a year for preventing that patient’s asthma, well, we’re going nowhere fast. If we get paid for practicing quantity medicine, not quality medicine, supply will create demand. Nothing will change if the current payment system doesn’t change. Ideally, the payment system should change at the same time as new models for delivering healthcare change. Doctors need to get paid for doing their jobs well. Doctors need to get paid for communication and keeping you away from them rather than getting paid for only office visits and procedures. And health care must be paid out of pocket until you or your family hit 10% of total income, then insurance should kick in. This applies to all above the poverty level. And high deductible health insurance is, by far, the best option for almost everyone.

Technology will not solve healthcare’s problems. New business models combined with today’s technology and transparent market forces will.

Customers are people who pay for goods and services. In 90% of healthcare, the real customers are insurance companies, who pay doctors for their services. Therefore, in the traditional world, patients can’t really demand customer service. However, normal market forces and customer service exists in dermatology, LASIK surgery, plastic surgery, and retail clinics. That’s where people have normal transactions.

People have no idea how much health care should cost. Most likely, it costs over twice as much as it should.

Healthcare needs to be Amazoned, Zipcarred, Facebooked, Etsyed, Tumblred, Appled, and Zapposed. But our government is imprisoned by the grey-headed leaders of those institutions that control the $2.5 trillion health care market (insurance companies, the American Hospital Association, the American Medical Association representing the specialists, and many others who benefit from quantity medicine). And therefore, those “leaders” of healthcare will do everything they can to prevent change and doing what’s right for our country.

The government doesn’t run anything well. It won’t run health care well. Nobody enjoys going to the DMV, Passport Agency, the IRS, or Social Security. People enjoy Apple, FedEx, and Amazon.

A new business has to know who its customer is, and who isn’t. Focus. You can’t solve all of healthcare’s problems by trying to do everything for everybody.

From my presentation at Pop!Tech. Other speakers included Malcolm Gladwell, Chris Anderson, Clay Shirky, and many others.

Fast Company: “The Doctor of the Future: Innovations like these are beginning to free U.S. medicine from the strictures that have given us the world’s costliest health care, but not the best health care.”

Newsweek: “One part doctor, one part tech innovator, one part salesman: the sum of those parts have made Parkinson the face of a new kind of health care. At his New York City clinic, his team of doctors uses dozens of means of communication—instant messaging, e-mail, texting, etc.—to communicate with their patients and each other.”

Health Affairs: “If you want a glimpse of what health care could look like a few years from now, consider “Hello Health,” the Brooklyn-based primary care practice that is fast becoming an emblem of modern medicine.”

The Boston Globe: “The simplicity and visual appeal of demonstrations of the Hello Health software platform have made him a celebrity in the health technology world.”

NY Post: “A ‘revolutionary, new’ practice that has ‘has managed to do what the federal government has not yet — namely, provide fast, affordable, high-quality, easily accessible health care.’”

GOOD Magazine: “The platform is as straightforward to use as scheduling a trip to the Genius Bar on Apple.com.”

CNN: “We still see our doctor the same way our grandparents did. I think we’re about to see big changes in this area.”

And here’s a blog search for Jay Parkinson and Hello Health. Lots of people like to talk about us.

And lots more…

2007

September 24

I started a practice in Williamsburg, Brooklyn summarized by:

1. Patients would visit my site.
2. See my embedded Google Calendar.
3. Choose a time and tell me your symptoms.
4. My iPhone alerted me.
5. I’d do a house call.
6. I’d get paid via PayPal.

I started my practice with $1500. My overhead was almost nothing. I got a lot of press. This led to my partnership with Myca to create Hello Health.

July

Completed a residency in Preventive Medicine at Johns Hopkins.

April - June

Johns Hopkins Center for Innovation in Quality Patient Care
Toyota Lean Training and Implementation in Johns Hopkins Hospital
Baltimore, MD

Jan - Mar

Maryland Department of Health and Mental Hygiene
Healthcare Legislative Analyst
Baltimore, MD

2006

Nov - Dec

International Association of Firefighters
Occupational Health Physician in Residence
Washington DC

Sep - Oct

Johns Hopkins Community Physicians
Obesity Management Program Design
Baltimore, MD

Jul - Aug

Public Citizen
Health Research Group
Washington DC

Lead Author on a successful Petition to the FDA to include a black box warning on all fluoroquinolones

Lead Author on a pending Petition to the FDA to ban Third Generation Oral Contraceptives Containing Desogestrel Due to Increased Risk of Venous Thrombosis

June

Masters in Public Health, Johns Hopkins Bloomberg School of Public Health

2005

June

Completed my Pediatric Residency at St. Vincent’s Hospital in the West Village

2004

A big blur

2003

A bigger blur

2002

May

Graduated from Penn State University College of Medicine

1976

Feb

Born, St. Louis, Missouri

Johns Hopkins Bloomberg School of Public Health
General Preventive Medicine Residency Program
Baltimore, MD 21205 
2005 - 2007

Johns Hopkins Bloomberg School of Public Health
Masters in Public Health
Baltimore, MD 21205 
2006

Saint Vincent’s Hospital – Manhattan
Department of Pediatrics
Residency
2002 - 2005 

The Pennsylvania State University College of Medicine
The Milton S. Hershey Medical Center
Hershey, Pennsylvania 17033 
1998 - 2002 

Washington University
Saint Louis, Missouri 63130 
B.A., Biology
1998

I speak to both consumer groups and healthcare groups about the internet, social media, innovation, marketing, and healthcare strategy. Please email me if you’d like me to speak with your group.

The Guardian Activate Summit in London - July 2009

Institute for Clinical Systems Improvement - May 2009

PSFK New York Conference - April 2009

Web 2.0 Conference - April 2009

Pecha Kucha New York - April 2009

Seth Godin’s SAMBA Group - March 2009

Glaxo Smith Kline Executive Innovation Group - March 2009

The Apple Store in Soho - February 2009

All Day Buffet - February 2009

MIT Media Lab - January 2009

Wharton School of Business - December 2008

Spanish Society of Family Physicians World Congress - Madrid, November 2008

California Chronic Health Foundation - November 2008

The Apple Store in Soho - November 2008

Department of Health and Human Services Health Policy Forum - October 2008

Bon Secours Executive Retreat - October 2008

Wireless Life Sciences Alliance - May 2008

Pop!Tech - October 2008

Agents of Change - June 2008

HIMSS - June 2008

Health 2.0 - March 2008

jayparkinsonmd (at) gmail (dot) com

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